Category Archives: Blog

Virtual reality vs. Augmented reality

One of the biggest confusions in the virtual space today is the distinction between Virtual reality (VR) and Augmented reality (AR).  Both are getting tremendous attention from the media and both are showing great growth possibilities.  But is the difference between them? Let’s find out. Virtual reality is the creation of artificial, computer-generated simulation of…
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Augmented reality and interactive books in education

The power of distraction of media and the digital world is so strong nowadays, that it becomes increasingly difficult to awaken children’s interest in learning activities, let alone make them stay focused. But how about we change the perspective: why not use those same distractions as a tool in our children’s education? First of all,…
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How can we use augmented reality to increase sales in print books?

Augmented reality is one of the latest and most successful technological inventions and it can turn any plane image into a magic show. This new creation of the digital era uses a camera with sensors to transform a target picture into moving action. Unlike virtual reality, it does not replace the physical object, it completes…
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How does augmented reality works ?

Technology has come so far, that nowadays we can use it to enhance the physical world we see and live in, in real time. Augmented reality is one of the latest digital inventions that can actually blend real life and virtual reality. But how exactly does it work and what can we use it for?…
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